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The mission of McMinnville Downtown Association (MDA) is to sustain and enhance historic downtown McMinnville as the cultural, retail and professional heart of the community.

Since it was established in 1986, the MDA has become a model for downtown districts. A vibrant assortment of unique, locally owned retail shops in the downtown core underscores the low vacancy rate. The healthy mixture of retail, office, residential and other uses maintains a diverse and energetic downtown.